GTG Marketing Blog

  • Does a Business Need To Be on Social Media?

    As a marketing agency, we often get asked whether our customers’ businesses really need to be on social media. The answer is a resounding yes! Here are just a few of the reasons why: Increased visibility: With millions of users on social media platforms, having a presence on these platforms can help businesses reach a wider audience. By creating and sharing content that resonates with their target audience, businesses can get their brand in front of more people. Brand building: Social media provides businesses with an opportunity to build and strengthen their brand identity. By consistently sharing content that aligns...

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  • The Power of Landing Page in Building Brand Awareness

    Brand awareness is a measure of how well a brand is known and how easily it comes to mind when consumers think about a particular product or service category. It has a significant impact on a company’s success and profitability. If consumers are aware of a brand and have positive associations with it, they may be more likely to choose that brand over others when making a purchase. In addition, strong brand awareness can help a company to build customer loyalty and increase its market share. LANDING PAGES IMPROVE BRAND AWARENESS Landing pages play a critical role in building brand...

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  • Environmental Benefits of Denver LED Signs

    For Denver business owners struggling with urban sprawl, traffic congestion, and rising energy costs, investing in LED signs can provide multiple advantages. Beyond being more energy efficient and helping to reduce light pollution, LED signs can also make a positive contribution to the local environment by significantly cutting businesses’ CO2 emissions.  It’s not only good for their wallet but also great for Denver – investing in LED signs is helping create a greener city. Furthermore, LED signs are an excellent choice for businesses seeking to increase their visibility and boost their brand awareness; the visual appeal of these unique lighting...

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  • 8 Innovative Ideas for Restaurant Digital Marketing Campaigns

    In this day and age, digital marketing is a necessary tool for restaurants to promote their business and reach new customers. With the rise of digital platforms, restaurants have to stand out and make sure they are being seen and heard. In this article, we’ll provide 8 innovative ideas for restaurant digital marketing campaigns that can help you reach new customers and promote your business.  1. Social Media Marketing  For restaurant owners looking to attract a new audience, establishing social media profiles through different platforms is an essential step to success. These platforms provide a platform to interact directly with...

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  • How LED Signage in Denver Can Help You Stand Out from Your Competitors

    If you’re looking to make an impression in Denver, investing in LED signage is an ideal way to do that. Not only are LED signs eye-catching and visually appealing, they also offer environmental benefits due to their low energy consumption.  They also provide businesses with cost-effective solutions for advertising unique messages and visuals that will capture the attention of potential customers. With their bright displays and dynamic animations, LED signs are sure to help you stand out from your competition. Investing in LED signage technology could be just what your business needs to begin attracting more customers in Denver. Focused...

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  • Social Media Marketing for Restaurant: The Dos and Don’ts

    Social media has evolved into a digital marketing powerhouse for the restaurant industry. Businesses that utilize digital marketing campaigns, such as social media marketing, can capitalize on their ability to reach millions of potential customers and create a strong following.  From promoting new dishes and specials to engaging with existing customers and increasing loyalty, successfully leveraging digital platforms can assist in growing a restaurant’s customer base. In this article, we provide dos and don’ts of social media marketing for restaurants to help facilitate digital growth so businesses can stay competitive in the digital landscape. Use the Right Platforms Restaurant social...

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  • Is DIY LED Signage Worth It? The Pros and Cons to Consider

    An LED signage is a cost-effective way to increase your advertising reach. As with any purchase, there are some pros and cons to consider before making a decision about whether DIY LED signage is worth the money for your business.  With Denver LED signage, you have the benefit of the latest technology combined with long-lasting, energy-efficient use. However, it’s important to remember that many technological updates in Denver may not be compatible with older systems and require additional maintenance due to their complexity. Before deciding if Denver LED signage is right for you and your business, weigh the pros and...

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  • Evaluating Your Restaurant Marketing Strategies: Key Metrics to Track

    As restaurant owners, it’s essential to stay up-to-date with restaurant marketing strategies and track the right metrics to understand if your efforts are truly driving success. Knowing what metrics to look at and properly measuring them can ensure that you’re getting a return on investment from your restaurant marketing service and give you valuable insights into which restaurant promotions bring in more customers. In this article, we’ll go through the key indicators restaurant owners should track when analyzing their restaurant’s marketing strategies and how they’ll inform potential solutions for areas of improvement. By understanding which strategies are effective and where the...

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  • Choosing the Right LED Signs for Your Denver Business Needs

    LED signs are an effective way to get your company’s message out there, and they are particularly popular in Denver. With so many LED sign styles available, it can be difficult to decide which is the best for your business. It is important to keep in mind the advantages and disadvantages of each LED type when selecting LED signs for your Denver business. Look at LED sign size, shape, color options, and cost factors when shopping around so you know you’re getting a custom sign that meets all of your needs. Doing thorough research before making a purchase will give...

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  • The Role of Automation in Streamlining Your Restaurant Email Marketing

    Restaurants are increasingly turning to market automation for improved communications with customers. Automation can provide a variety of marketing services to help generate leads, target prospects and maintain customer loyalty.  With automated email marketing, restaurants can craft personalized content that resonates with their audience, track customer interactions, and measure the performance of each message sent. In addition, automation saves time and resources by helping manage customer engagement more quickly and efficiently than manual tactics. Automation is rapidly changing marketing strategies across industries, particularly within the restaurant industry- use it and reap the many benefits it offers your business! Automation in...

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  • Custom LED Signs vs. Traditional Advertising: Which is Right for Your Business?

    As a business owner, marketing is one of the most important decisions you will make in terms of growth and success. With so many marketing services in Denver, it can be difficult to determine which type will have the best impact on your business. Traditional marketing methods like print ads, television commercials, and radio spots are commonly used; however, more and more businesses have been turning to custom LED signs as a way to broaden their customer base and reach target audiences in new ways.  It’s important to research all marketing options thoroughly before deciding which type is best for...

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  • The Future of Restaurant Marketing: Trends to Watch Out For

    The restaurant industry is constantly changing, and staying aware of marketing trends can be essential for remaining competitive in this dynamic sector. With marketing services in Denver on the rise and new marketing opportunities available, savvy restaurant owners should keep up with what’s trending to gain an advantage over their competitors. From online ordering options to online marketing campaigns, understanding which marketing strategies to emphasize can have a significant impact on your business, and help you reach success faster. By staying informed about the latest restaurant marketing trends you can implement change quickly, increase profitability and significantly expand your customer...

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