Digital Marketing

SEO 101: What It Is, Why It Matters & How to Optimize Your Site

Search engine optimization (SEO) is far more than just a marketing buzzword. It is a complex discipline focused on achieving organic (or nonpaid) search results. When done properly, SEO can: Boost rankings for a business’ website, helping it get to and stay on page one of search engine results pages (SERPs). Drive more organic traffic to websites, enhancing a business’ online visibility. Increase conversions, turning more online consumers into new customers. SEO in 2018: A Quick Look at the Statistics & Facts The latest statistics regarding SEO reveal just how critical optimization can be to the success and growth of businesses: 30%...

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