Custom Website Design: Is it Worth It?
There are many factors to consider when you are deciding whether or not to invest in a custom website design. The most important question you need to ask yourself is “What is my goal for my website?” Is your goal to make money, or is it something else? Once you have answered that question, the rest of the decision becomes a lot easier. In this blog post, we will discuss some of the pros and cons of custom website design so that you can make an informed decision about what is best for your business.
What is a “Custom Website?”
Many services, such as Wix or Squarespace, promise a “custom website,” but what does this really mean? In most industries, “custom” means one-of-a-kind and, in some cases, built-from-scratch.
What Wix and Squarespace offer does not meet this criterion. They offer templates that can be customized, but the end result is not what those in the industry would call “custom.”
A custom site is generally thought of as a website that is coded from scratch specifically for your business. It is not built using a template, but rather it is designed and coded to meet the specific needs of your business. And the final product is unique.
The Pros of Custom Websites
There are many benefits to having a custom site. The most obvious benefit is that your website will be unique to your business. This can help you stand out from the competition, which is always important in today’s market.
Another pro of custom websites is that they are built with Search Engine Optimization (SEO) in mind. When you work with a professional web design company, they will build your site using the latest SEO best practices. This means that your site will be more likely to show up in search engine results pages (SERPS) when people are searching for keywords related to your business.
And finally, custom websites are built with your specific goals in mind. When you work with a professional web design company, they will take the time to understand your business and what you hope to achieve with your website. They will then build a site that is designed to help you meet those goals.
The Cons of Custom Websites
Of course, there are also some drawbacks to custom websites. The most obvious drawback is cost. Custom websites generally cost more than template-based sites because they require more time and effort to create.
Another potential drawback of custom websites is that they can take longer to launch than template-based sites. This is because there is more planning and foundation-building that needs to happen before site can even be designed.
And finally, custom websites require more maintenance than template-based sites. This is because they are generally more complex and have more moving parts. If something goes wrong, it can be more difficult (and expensive) to fix.
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A “Professional Online Presence” vs “An Amazing Website”
A big part of deciding whether a custom-built site is worth the expense or not, is deciding what you want from your website. Is an “online presence” good enough, or do you need an “amazing website?”
If an online presence is all you need, then a custom site may not be worth the expense. There are plenty of template-based site builders out there that can help you create a decent website without spending a lot of money.
But if you want an amazing website that will really wow your visitors and helps you achieve your business goals, then a custom site is probably worth the investment.
It’s important to remember that your website is one of the most important tools in your marketing arsenal. It should be treated as such. If you’re not sure whether or not a custom site is right for your business, we suggest talking to a professional web design company to get their opinion.
Is Merely Having a “Professional Website” Good Enough?
If you aren’t looking to win any creativity awards with your website, then a template website will do the trick. But if you want a website that really reflects the unique personality of your business, then you’ll need to go custom.
Running an Online Store? How a Custom Website Can Help with eCommerce
If your entire business is based around your online presence, such as with an online store, then there can be a real need to go custom in order to give shoppers the best possible experience.
A custom site can be designed specifically for your shop and include features that will make it easy for customers to find what they’re looking for and complete their purchase. This is vital for any business that wants to succeed with eCommerce.
So, Is a Custom Site Worth It?
As you can see, there are pros and cons to both custom and template-based websites. The decision of which is right for your business depends on many factors, including budget, timeline, goals, and maintenance needs.
If you have the budget for a custom site and you’re not in a rush to launch your site, then a custom site may be the right choice for you. But if you’re on a tight budget or timeline, there are a lot of great templates out there. So many, in fact, that it is unlikely that any average visitor will have any idea that your website is built on a template.
The Bottom Line
There’s no right or wrong answer when it comes to whether or not a custom site is worth the expense. It really depends on your specific needs and goals. If you’re not sure, we suggest talking to a professional web design company to get their opinion. They’ll be able to help you decide if a custom website is right for your business. Thanks for reading! We hope this has been helpful.
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