LED Supermarket sign

How Do You Choose Colors for Signs?

When you’re starting a business, there are a lot of things to consider – what products or services to offer, how to market them, and so on. One thing that may not be at the top of your list is signage. But choosing the right contrast colors for your signs can make a big difference in how customers perceive your business. So how do you go about it? Read on for some tips!

Three Tips To Help Choose The Right Colors for Signages

Understand the Psychology of Colors

Some people think that choosing colors for business signs is as easy as just going with their favorite hues. However, there’s more to it than that. Different colors from the color wheel can evoke different emotions in people, so it’s important to choose wisely if you want your signage to have the desired effect. Here are a few things to keep in mind when selecting tertiary colors for your next sign.

  • First, consider the purpose of the sign. Are you trying to attract attention? Encourage people to buy something? Make them feel calm and relaxed? The message you’re trying to convey will help guide your color selection.
  • Bright colors like red, orange and bright yellow on a white background are great for catching people’s attention. They’re often used for business signs or other advertisements. However, be careful with yellow or white lettering on a dark blue background– too much of either one can be overwhelming and may discourage people from looking at your sign.
  • If you want to create a feeling of calm and relaxation, stick with cool colors and lighter shades like dark blue, green, and purple or anything that’s near their color wheel position. A dark blue color scheme on a white background is especially effective at promoting feelings of calmness, so it’s a good choice for signs in places like healthcare facilities or spas.

Consider Your Target Audience

When choosing colors for your signage, it’s important to keep your target audience in mind. Different colors can evoke different emotions, so you’ll want to choose a color scheme that is appropriate for the message you’re trying to communicate.

Here are a few things to consider when choosing colors for your signage:

  • The Meaning of Colors. Different colors can have different meanings. For example, red combined with a yellow background is often associated with energy and excitement, while dark blue on a white background is often associated with calm and serenity. Keep the meaning of colors in mind when choosing a color scheme for your signage.
  • The Color Preferences of Your Target Audience. Think about the color preferences of your target audience. What color contrast do they tend to gravitate towards? If you’re not sure, consider conducting a survey or doing some market research to help you find out the most visible color combinations that’ll suit their taste.
  • The Overall aesthetic of Your Brand. Choose color combinations that complement the overall aesthetic of your brand. If your brand is playful and fun, you’ll want to choose brighter, more vibrant primary colors on a red background. If your brand is more serious and professional, you’ll want to choose more muted, subdued colors for your outdoor signs.

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Use Complementary Colors to Create a Visually Appealing Sign

Choosing color combinations for your signage can be a tricky task – you want to make sure the primary colors you choose are eye-catching and will grab attention, but you also don’t want them to clash or look garish. One way to ensure your colors compliment each other and create a visually appealing sign is to use complementary colors.

Complementary colors are high contrast colors that are opposite each other on the color wheel. For example, red and green are complementary colors, as are blue and orange. Using these colors together on a light blue background based on the color theory will create a pleasing color contrast that will make your sign stand out.

Of course, you don’t have to use just two colors – you can also use visible color combinations of complementary colors to create a more dynamic effect. Just be careful not to go overboard – too many colors with your color combination can make your sign look busy and confusing.


At GTG Marketing, we want to make sure that you have the tools you need to succeed. That’s why we offer a wide range of signages and other marketing materials and services. Whether you’re looking for a new logo, finding the right color that’ll suit your signages, or just some flyers for an upcoming event, we can help. You can also share your ideas in the comments section below!

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