call-to-action road sign

Ideas for Improving Your Call-to-Action in 2022

It’s no secret that a well-executed call-to-action is essential for any successful business website. But what happens when your call-to-action starts to feel a little stale?

In this post, we’ll take a look at some ideas for improving your call-to-action in 2022. So whether you’re looking to revamp your current strategy or are just starting, these tips will help you create an effective and engaging CTA button for your website.

Start by Understanding What Makes a Great Call-To-Action

An effective call-to-action (CTA) or CTA buttons stand for one of the most important elements of a digital marketing campaign or piece of content to help boost sales. It’s what tells your target audience what you want them to do next, and it can be the difference between a successful conversion and someone who just scrolls on by.

Unfortunately, far too many call-to-action examples are ineffective, whether because they’re not well-designed or because they’re simply asking too much from a blog post reader. If you want your CTA button to be successful at attracting potential customers, you need to start by understanding what makes the best call to action, especially when it comes to your marketing materials. Only then can you create one that will gain access to the best results.

Here are a few things to keep in mind when creating your next CTA:

  1. Keep it simple

Your CTA button should be clear and to the point. It should be easy to understand what you’re asking your target audience to do, and there should be no confusion about what will happen when they take action. A clear CTA button is specific and direct, without being overly long or complicated.

  1. Make it relevant

Your CTA button should be relevant to the rest of your web pages and the overall goal of your digital marketing campaigns. It shouldn’t be random or out of place, and it should make sense in the context of what you’re trying to achieve. Even more, it also has to contain action verbs that your target market can relate to every time they read it.

  1. Use strong language

Your CTA button should use strong, persuasive language that encourages your potential customers to take action and show your company’s value proposition. Words like “click here,” “download now,” and “sign up today” are all examples of language that can effectively prompt someone to take action.

  1. Offer something valuable

Your CTA button should offer something valuable to the reader of your blog post, whether it’s a discount, a free download, saving money ,or simply more information on a topic they’re interested in. If you can give your target audience something of value, they’re much more likely to take action.

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Experiment With Different Colors, Fonts, and Text to See What Works Best

Your CTA button is one of the most important elements on your website or landing page that offers a value proposition. It’s what tells your website visitors what you want them to do next – whether that’s subscribing to your newsletter, buying your product, or signing up for your service.

That means that it’s essential to get your CTA button right. But how do you know what works best among all the CTA examples?

One way is to experiment with different colors, fonts, and text to see what grabs attention and gets results.

Here are a few ideas to get you started:

  • Use contrasting colors. If your CTA button is the same color as the rest of your website, particularly your landing page, it’s likely to get lost in the shuffle. Try using a color that stands out, like a bright red or orange.
  • Play with font size. Making your call-to-action phrase text bigger than the surrounding text can help it stand out. But be careful – if the text for your secondary CTA is too big, it can look like you’re shouting at your visitors.
  • Use action words. “Subscribe,” “download,” and “learn more” – are all verbs that tell your website visitors or target audience what you want them to do. Be sure to use language that is clear and concise.
  • Keep it short and sweet. When it comes to the best call-to-action text, less is more. Don’t try to cram too much information into your button – just a few words will do.
  • Test, test, test. The best way to find out what works best for your CTA button is to experiment with different colors, fonts, and text. Try different combinations and see what gets the best results.

Try Using Video or Animation to Create a More Engaging Experience

As a marketer, you’re always looking for ways to improve your CTA button. After all, the better your call-to-action marketing campaigns, the more likely people are to take the desired action. And one way to create a more engaging experience is to use video or animation.

Video is an excellent medium for conveying emotion and building rapport. And it’s also very visually stimulating, which can help capture attention when checking your blog post. Plus, research has shown that people are more likely to remember information when they see it in a video format.

Animation, on the other hand, can be used to add a touch of fun and personality to your best call-to-action. And it can be a great way to stand out from the competition. Plus, like video, the animation is also visually stimulating and can help capture attention.

So if you’re looking for ways to improve your CTA strategy on your landing page or even your Facebook ad, consider using video or animation. It could be just the thing you need to take your call-to-action to the next level.


If you’re looking for ways to improve your website call-to-action, we have a few suggestions. First, make sure that your button is easily visible and stands out from the rest of your website, including the landing page. Also, use action words like “submit” or “download” to encourage visitors to take the next step. And finally, test different variations of your CTA button to see which gets the best response. At GTG Marketing, we can help you design an effective call-to-action for your website and increase your conversion rates. Call us today to get started!

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