Marketing Mistakes Archives

June

Ways to Effectively Use Visuals on Your Website

Visuals are an important part of any website. They can help to engage your audience and convey your message clearly and concisely. In this blog post, we will outline some ways that you can effectively use visuals on your website. We will also provide some tips for choosing the right website visuals for your website. Keep reading to learn more! 3 Tips To Maximize Visuals on Your Website Use High-Quality Images to Capture Your Visitors’ Attention Images are worth a thousand words, and that adage has never been more true than it is today. Research shows that people are more likely to remember...

June

Reasons Why Storytelling Drives Audience Engagement

In Digital Marketing

By GTG Marketing

You've probably heard the saying "content is king." And it's true - good, engaging content is essential for any business looking to connect with its audience. But what many business owners don't realize is that storytelling is one of the best ways to create engaging content. Storytelling is one of the most effective ways to drive audience engagement. So if you're looking for a way to create more engaging content, consider using social media storytelling techniques. In this blog post, we'll discuss some of the reasons why storytelling drives audience engagement. We'll also provide some tips on how you can use...

May

Typography in Web Design: Ways to Make Your Site More Readable

In Digital Marketing

By GTG Marketing

In the world of web design, typography is often an afterthought. Many people focus on the layout, color scheme, and images of their website, and forget about the importance of typography. However, good typography can make a huge difference in the readability of your website. In this blog post, we will discuss some ways to improve your typography and make your site more readable for your visitors! What is a Website Typography? Before we get into ways to improve your website's typography, let's first define what typography is. Typography is the art and technique of arranging type to make written language readable...

May

Why SEO and Website Design Go Hand-in-Hand

In Digital Marketing

By GTG Marketing

As a business owner, you know that having a great website is essential to your success. But what many business owners don't realize is that SEO and website design go hand-in-hand. By neglecting one or the other, you're doing your business a disservice. In this blog post, we'll discuss why SEO and website design are so important and how you can make sure your website is optimized for both. We'll also give you some tips on how to improve your SEO ranking. So, read on to learn more! The Importance of SEO for Your Website No matter what industry you’re in, your website needs...

April

How to Utilize a Content Management System for Your Website

In Digital Marketing

By GTG Marketing

A content management system, or CMS, is a tool that allows you to create and manage the content on your website. A CMS makes it easy to update your website with new content, photos, and videos. This article will let you know the benefits of using a CMS platform for your website and how to choose the right CMS for your business. We will also provide tips for creating high-quality content for your website. Let's get started! What is a CMS and What Are its Benefits for Website Owners? A CMS, or content management system, is a type of software that helps website...

March

Led is the New Neon

In Signs

By GTG Marketing

If you've been in a city lately, you may have noticed an interesting trend in advertising. Neon signs are making a comeback. However, instead of the traditional neon tubes, most of these new signs are made with LED lights. So what's the difference? And why are LED signs becoming so popular? Let's take a closer look. Where the Neon Lights are Bright The look of a neon sign is timeless and will never go out of style. They have a certain personality about them that can't be replicated. This is likely one of the reasons why they are making such a comeback...

March

Custom Website Design: Is it Worth It?

In Digital Marketing

By GTG Marketing

There are many factors to consider when you are deciding whether or not to invest in a custom website design. The most important question you need to ask yourself is “What is my goal for my website?” Is your goal to make money, or is it something else? Once you have answered that question, the rest of the decision becomes a lot easier. In this blog post, we will discuss some of the pros and cons of custom website design so that you can make an informed decision about what is best for your business. What is a “Custom Website?” Many services,...

August

10 Most Common Marketing Mistakes Businesses Make & How to Avoid Them

In Digital Marketing

By GTG Marketing

Marketing mistakes can be extremely costly to businesses, costing them time, money and new customers. Sometimes, these oversights may even sabotage a businesses’ success, making it difficult – if not impossible – for companies to achieve or grow profits. Whether you’re establishing or growing your business, being aware of these common marketing mistakes can help you avoid them so you can position your business for optimal success. 10 Common (& Avoidable) Business Marketing Mistakes 1 No marketing plan – A detailed, well-written marketing plan can outline the budget, timeline and types of marketing campaigns necessary for your business. It can also describe...

August

SEO 101: What It Is, Why It Matters & How to Optimize Your Site

In Digital Marketing

By GTG Marketing

Search engine optimization (SEO) is far more than just a marketing buzzword. It is a complex discipline focused on achieving organic (or nonpaid) search results. When done properly, SEO can: Boost rankings for a business’ website, helping it get to and stay on page one of search engine results pages (SERPs). Drive more organic traffic to websites, enhancing a business’ online visibility. Increase conversions, turning more online consumers into new customers. SEO in 2018: A Quick Look at the Statistics & Facts The latest statistics regarding SEO reveal just how critical optimization can be to the success and growth of businesses: 30%...

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