The Different Types of Business Signages: Which One is Right for You?
Whether you just started a new business, trying to improve your branding, or you need to promote sales or special offers, business signs play an important role. They can be used both indoors and outdoors, come in a variety of shapes, sizes, and colors, and are made from different materials. With all of these options available, how do you decide which one is right for your business? In this blog post, we will discuss the different types of business signages and help you decide which one is right for your business!
What is Signage?
Just to keep everyone on the same page, let’s define signage. A signage is a visual representation of your brand that can be used for marketing and advertising purposes. From small decals to large billboards, signages come in all shapes and sizes. They can be made from a variety of materials, including paper, plastic, metal, wood, or glass.
They can be placed either indoors or outdoors and are often used in storefronts, office buildings, restaurants, hotels, events, and more. Signages serve a variety of purposes, such as promoting sales and special offers, advertising new products or services, directing customers to your location, or simply branding your business.
It’s important to note that signages are not the same as logos. A logo is a graphical representation of your brand that is often used in conjunction with your company name. Signages, on the other hand, can stand alone and don’t necessarily need to include your company name or logo.
Primary Groups of Signage
All types of signages can be placed into one of five primary groups. These groups are based on the purpose of the signage, where it will be placed, how it will be made, and more. The five primary groups of signages are:
As the newest type of signage, digital signs are quickly becoming one of the most popular choices, especially for businesses that want to be on the cutting edge. Digital signs are a type of signage that uses electronic displays to show information. They can be either static, which means the information does not change, or dynamic, which means the information can be updated regularly. Digital signs are often used in storefronts and office buildings to advertise sales, promote new products or services, or simply brand the business.
Probably the most common type of signage, outdoor signages are any type of signage that is placed outside, such as in a yard, on a building, or on the side of the road. They are often made from durable materials, such as metal or plastic, to withstand weather conditions. With the main purpose of enticing potential customers or directing them to your location, outdoor signages come in a variety of shapes and sizes.
As the name suggests, informational signs are used to provide information to customers or employees. They are often found in office buildings, schools, hospitals, and other public places. Informational signages can be either static or dynamic and usually include text and/or graphics. Common examples of informational signages include wayfinding signs, directory signs, and safety signs.
Persuasive signages are any type of signage that is used to persuade or convince the viewer to do something, such as make a purchase, sign up for a service, or donate to a cause. They are often found in retail stores, fundraising events, and political campaigns. Persuasive signages usually include persuasive language and/or graphics and can be either static or dynamic.
The last type of signage is compliant signages. These are any type of signage that is required by law, such as safety signs, exit signs, and handicap parking signs. Compliant signages are often found in office buildings, schools, hospitals, and other public places. They usually include text and/or graphics and are typically static.
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Different Types of Business Signages and Their Uses
Now that you know the five primary groups of signages, let’s take a closer look at some of the most common types of business signs and their uses.
Window signs are a type of signage that is placed on, in, or around a window. They are often used in storefronts to advertise sales, promote new products or services, brand the business, or simply provide information to customers. Window signs come in a variety of shapes and sizes and can be made from a variety of materials, such as paper, vinyl, or fabric.
A-frame signs are a type of signage that is made from two pieces of wood or metal that are connected at the top to form an “A” shape. They are great for businesses that want to be able to move their sign around easily, as they can be set up and taken down quickly. A-frame signs are often used in front of stores, at trade shows, and during special events.
Menu boards are a type of signage that is used to display a menu, list of prices, or other information about food and drink items. They are often found in restaurants, cafes, and bars. Menu boards come in a variety of shapes and sizes and can be made from a variety of materials, such as paper, chalkboard, or glass.
Safety signs are a type of signage that is used to warn people of potential hazards or dangers. They are often found in workplaces, schools, hospitals, and other public places. Safety signs usually include text and/or graphics and are typically static.
A pylon sign is a type of signage that is placed on a tall, freestanding structure. Usually made from metal or plastic, pylon signs are often used to advertise businesses that are located in strip malls or shopping centers. Pylon signs come in a variety of shapes and sizes which can be customized to fit the needs of the business.
Channel letters are a type of signage that is made from three-dimensional letters that are usually illuminated. They are an excellent choice for businesses that want their sign to be visible at night or from a distance. From having LED lights, neon lights, or any type of lighting within or around the letters, channel letters can be customized to fit any business’ needs.
Vehicle graphics are a type of signage that is placed on a vehicle, such as a car, truck, van, or bus. As a form of mobile advertising, vehicle graphics are an excellent way to promote a business, as they can be seen by a wide audience. For businesses who are always on the go, vehicle graphics are a great way to get your brand out there.
These are just a few of the most common types of signages. There are many other types of signages that are not listed here, such as banners, yard signs, monument signs, and more. With so many options available, it can be difficult to decide which type of business signage is right for you. But don’t worry, we’re here to help!
Here at GTG Marketing, we specialize in creating custom signages for businesses of all types. We’ll work with you to understand your needs and develop a signage solution that is perfect for you. Contact us today to get started!
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