US & Canada Telecom Carriers require the A2P 10 DLC Registration

A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers. This system is specific to long code messaging toward the United States, and does not affect short codes or Toll-Free numbers sent to the US.

Brands Type:

— Direct Standard

— Low-Volume Standard

— Sole Proprietor Brand ( Without US EIN or Canadian Business Number at Canada)

** In addition, there are 2 other possible cases of registration:

— Independent Software Vendor (ISV) (Want to register your customers for A2P)

— The government agency, non-profit, or 527 Political Organization

Direct Brand Standard and Low-Volume Standard Registration Steps

Create a Twilio Primary Business Profile in Twilio’s Console
Register a US A2P BrandA Brand verifies who you are with US carriers
Register a new Campaign use case and link to a Messaging Service with your 10DLC phone numbers

A2P 10DLC Pricing Overview

There are two categories of fees associated with A2P 10DLC: registration fees, and per-message carrier fees. Both types of fees are charged by carriers as part of the A2P 10DLC system, and are passed through by Twilio to our customers with no added cost.

Registration Fees

Brand Registration:
US A2P Sole Proprietor Brand registration fee: $4 one-time registration fee (no Secondary Vetting for A2P 10DLC).
US A2P Low Volume Standard Brand registration fee: $4 one-time registration fee (no Secondary Vetting for A2P 10DLC).US A2P Standard Brand registration fee: $44 one-time registration fee (includes Secondary Vetting for A2P 10DLC).
Campaign Registration:
US A2P Campaign uses case registration fees: $15 one-time registration fee at the time of vetting.
US A2P Recurring Monthly Campaign registration fees:

Carrier Fees

AT&T Carrier FeesEffective June 1, 2023, fees for all long code messages to AT&T:
- $0.002 per registered outbound SMS message segment
- $0.0035 per registered outbound MMS message
- $0.01 per unregistered outbound SMS message segment
- $0.015 per unregistered outbound MMS message
T-Mobile Carrier Fees (including Sprint)Effective August 1, 2023, fees for all long code messages to T-Mobile/Sprint:
- $0.003 per registered outbound/inbound SMS message segment
- $0.01 per registered outbound/inbound MMS message
- $0.006 per unregistered outbound/inbound SMS message segment
- $0.015 per unregistered outbound/inbound MMS message
T-Mobile acquired the Sprint network in 2020. Some devices still appear as “Sprint” in a Lookup. Messages sent to these users will have the same fees as other messages to T-Mobile.
Verizon Wireless Carrier FeesVerizon introduced A2P 10DLC fees in January 2019 (for details, see here). In September 2022, Verizon increased these fees. Following other U.S. carriers raising fees for unregistered messages to encourage 10DLC registration, Verizon will increase its per-message rate on unregistered traffic, effective July 1, 2023.Effective July 1, 2023, fees for all long code messages to Verizon:
- $0.003 per registered outbound/inbound SMS message segment
- $0.005 per registered outbound/inbound MMS message
- $0.01 per unregistered outbound/inbound SMS message segment
- $0.005 per unregistered outbound/inbound MMS message