Why Your Tagline is More Than just Words


Whatever you choose to call it: Tagline, strapline, slogan, it’s all the same.

A tagline is a short phrase or slogan that is used to communicate the essence of a brand, product, or service to the audience. It is a concise and memorable statement that helps to differentiate the business from its competitors and makes it more recognizable to consumers.


Yes, a tagline is crucial to any business. A well-crafted tagline can convey the brand’s personality, value proposition, and unique selling proposition in a few words. It can also create an emotional connection with the audience and evoke a positive response, such as curiosity, interest, or excitement. A good tagline can help to increase brand awareness, build brand loyalty, and boost sales.


Creating a good tagline can be a challenging process, but here are some tips that can help:

Be clear and concise: A good tagline should be easy to understand and memorable. It should convey the essence of your brand or product in just a few words.

Highlight your unique value proposition: Your tagline should communicate what makes your brand or product unique and different from competitors. It should convey your brand promise and highlight the benefits of your product or service.

Use simple language: Avoid using jargon or complicated words that might confuse your audience. Use simple language that is easy to understand and appeals to your target audience.

Make it emotional: A good tagline should evoke an emotional response in your audience. It should connect with them on a deeper level and create a positive association with your brand or product.

Test it: Once you have a few tagline ideas, test them with your target audience to see which one resonates the most. You can use surveys or focus groups to gather feedback and make any necessary adjustments.

Remember, creating a good tagline takes time and effort. Don’t rush the process and be willing to revise and refine your ideas until you find the perfect tagline for your brand or product.


1. Nike: “Just Do It”

“Just Do it” is an invitation to take action and to push yourself to achieve your goals. It encourages people to overcome obstacles and challenges and to strive for excellence.

2. Apple: “Think Different”

This is a statement about the company’s philosophy and culture. It emphasizes innovation, creativity, and a willingness to challenge the status quo.

3. Coca-Cola: “Taste the Feeling”

This tagline is meant to evoke a positive emotional response in the consumer. It emphasizes the experience of drinking Coca-Cola as being enjoyable, refreshing, and uplifting.

4. FedEx: “The World On Time”

“The World On Time” emphasizes the company’s commitment to reliability and efficiency. It suggests that FedEx can deliver packages and goods anywhere in the world, on time and with a high level of accuracy.

5. L’Oreal: “Because You’re Worth It”

L’Oreal’s tagline is meant to appeal to women’s desire for self-care and pampering. It suggests that using L’Oreal products is a way to invest in yourself and to feel beautiful and confident.

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